Dickies Gets Carried Away; Superior RubberWorks Tool Bag Line Has Revolutionary New Features for Workers

NEW YORK--(BUSINESS WIRE)--May 1, 2006--Workers who have long relied on super functional Dickies pants, shirts, jeans, coveralls, jackets and other sturdy apparel on the job, can now carry those performance qualities to work with the revolutionary new Dickies Tool Bag line.

Using RubberWorks technology, the rubber http://cnspainters.com/ bottom work bag collection was engineered based on focus groups of trade workers such as carpenters, painters, and plumbers who said that they needed more from their tool carriers.





"From research and focus groups, we discovered there was a big opportunity to add innovation, functionality, and even style to the important category of professional tool bags," said Stephen Holt, president of YAK PAK, holder of the exclusive license for Dickies bags. "Consumers know and trust the Dickies brand name and when they see this collection of highly functional, well-designed bags, we know they will react favorably."

Dickies work bag line delivers the brand's toughest performance standards, including:

-- Water resistance: All have a durable, skid resistant, rubber, waterproof bottom.

-- Durability: Constructed of durable 600D polyester fabric

-- Functionality: Tool carriers feature exterior 2' level holders and easy-access pockets for tape measures, cell phones, id, etc.

-- Easy care: Every Dickies workbag is washable

-- Gu arantee: Dickies RubberWorks Tool Bag Line carries a lifetime guarantee

For painters (90 percent of whom wear Dickies painter pants and coveralls), the 25" Ultimate Rubber Bottom Mason bag offers an expanded 25" base, durable, water resistant fabric, exterior quick access pockets, load capacity of over 75 href=""> pounds, and replaces the common canvas mason bag that painters everywhere use on a daily basis.

All models are appropriate for professional grade use or do-it-yourselfers.

Worker-friendly priced at $24.95 to $39.95, the Dickies RubberWorks Tool Bag collection will launch at the National Hardware Show in Las Vegas, May 9th to 11th at Dickies booth 32539. (END)

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